Here's key takeaways from my conversation with Mordy Oberstein, including:
✅ Brand is a mindset: If your brand isn’t something specific, it’s nothing at all.
✅ SEO and brand cannot be separate: SEO isn’t just about rankings—it’s about connection and trust.
✅ Authenticity matters: Brands must resonate with their audience to succeed.
✅ Stop chasing performance metrics: Long-term brand growth is more important than short-term gains.
Why SEO Matters for Brand Growth
"If you're not something, then you're nothing. If you're something, then you're for somebody." – Mordy Oberstein
In today’s digital world, brand recognition isn’t just about having a website—it’s about making sure the right people find you when they search.
But many brands struggle to connect their identity with an effective SEO strategy.
That’s where SEO for brands comes in.
Unlike traditional SEO, which focuses solely on ranking for keywords, brand-focused SEO ensures your business is visible when people search for your name, products, and industry.
✅ Want more organic traffic?
✅ Looking to boost brand awareness?
✅ Need a strategy to improve your search rankings?
If so, this guide will show you how SEO can help your brand stand out—and how experts like Mordy Oberstein (for large brands) and Crystal Waddell (for smaller brands) can take your brand’s search visibility to the next level.
What is SEO for Brands?
SEO for brands isn’t just about ranking high in search engines—it’s about owning your brand’s online presence.
🔹 Branded Keywords: Search terms that include your brand name (e.g., "Nike running shoes" instead of just "running shoes").
🔹 Branded Searches: When users specifically search for your brand or product.
🔹 Search Engine Results Pages (SERPs): How your brand appears when users search for industry-related terms.
🔹 Organic Traffic: Visitors who find your brand through unpaid search results.
💡 Mordy’s Take: "Brand is a mindset. It’s about understanding what motivates people, what’s meaningful to them, and how to connect in a real way."
💡 Crystal’s Insight: "People can tell when someone is talking to them who doesn’t understand them. SEO is about connection."
Your brand must resonate in search results—otherwise, your competitors will own your space.
SEO Strategies to Build Brand Awareness
1. Optimize for Branded Keywords
Why it matters: If competitors rank for your branded searches, they could steal potential customers.
✅ Use branded keywords naturally in website content, blogs, and metadata.
✅ Claim your Google Business Profile and optimize it with up-to-date information.
✅ Secure high-quality backlinks with your brand name as anchor text to strengthen search rankings.
💡 Mordy’s Take: "If you’re an all-in-one solution, you’re for nobody. Be specific. If you don’t stand for something, you stand for nothing."
2. Build Brand Recognition with an SEO-Driven Content Strategy
Why it matters: SEO isn’t just about ranking—it’s about making your brand the go-to source in your industry.
✅ Own your brand’s story and search presence by optimizing pages for branded searches and related industry terms.
✅ Answer the questions your audience is searching for—create content that connects brand identity with SEO best practices that include relevant keywords.
✅ Ensure search engines associate your brand with authority by consistently publishing content that reinforces your expertise.
💡 Crystal’s Insight: "If you're truly connected to your audience, your content will reflect that. Authenticity isn’t something you fake—it’s something you are."
3. Leverage Google Analytics for SEO Insights
Why it matters: Tracking direct traffic, organic search, and branded keyword performance helps measure brand awareness.
✅ Monitor Google Analytics for traffic trends and user behavior.
✅ Identify which branded searches bring the most visitors to your site.
✅ Adjust your SEO strategy based on high-performing pages and keywords.
💡 Mordy’s Take: "Brands chase performance metrics, but they miss the bigger picture: connection and resonance."
Who Should You Work With?
Whether you're a small business or a large enterprise, SEO can elevate your brand. The key is finding the right expert:
🔹 For Large Brands:📌 Work with Mordy Oberstein—an enterprise SEO expert who helps major brands scale their search presence.📌 Contact Mordy
🔹 For Small & Mid-Sized Brands:📌 Partner with Crystal Waddell, a specialist in SEO for smaller brands looking to boost brand awareness and increase organic traffic.📌
Final Thoughts: Make SEO a Priority for Your Brand
SEO is more than just rankings—it’s about building a recognizable, trustworthy, and authoritative brand online.
✔️ Optimize for branded searches to ensure potential customers find you.
✔️ Create high-quality content to improve organic visibility and engagement.
✔️ Work with an SEO expert to maximize brand growth and search performance.
🚀 Ready to get started? Contact Mordy or Crystal today! 🚀
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