Brand Resume and Consistency Across Platforms (Week 30)

Summary: In Week 30, the focus was on ensuring brand consistency across various platforms using the brand resume approach. The meeting revolved around creating cohesive, omni-channel copy for participants' brands, identifying top-performing keywords, and leveraging tools like ChatGPT to develop consistent brand messaging.

The group discussed the importance of maintaining a unified brand presence across all platforms, optimizing homepage keywords, and introduced the topic of schema markup for better search engine understanding.

Key Points Discussed:

1. Brand Consistency:

   • The importance of maintaining a consistent brand presence across all platforms, including Google Business Profile, YouTube, Pinterest, Instagram, Facebook, and more.

   • Using a brand resume approach to create uniform descriptions and messaging across these platforms.

     
     

2. Google Search Console Insights:

   • Participants were guided through identifying top-performing keywords for their homepages and how to leverage these in their brand messaging.

   • The session emphasized the use of Search Console to filter and select the most relevant keywords that align with their business goals.

     
     

3. ChatGPT for Brand Management:

   • The group used ChatGPT to generate consistent brand copy for various platforms.

   • This ensures that their brand voice and messaging were aligned across the internet.

     
     

4. Optimizing Homepage Keywords:

   • The importance of optimizing the homepage for the brand name and other relevant keywords was discussed.

   • Participants were encouraged to focus on keywords that are already performing well and to adjust their content strategies accordingly.

     
     

5. User Experience and CTAs:

   • Ensuring that the homepage has a clear call-to-action (CTA) that aligns with the business goals, whether it's capturing emails, booking calls, or guiding visitors to specific pages.

   • The strategic use of pop-ups, particularly exit pop-ups, to engage visitors without being intrusive was also covered.

     
     

Action Items Checklist:

1. Complete the Brand Resume.

   
   

2. Optimize Homepage Keywords.

   
   

3. Review and Update CTAs.

   
   

4. Audit and Update Image Alt Text and File Names.

   
   

5. Begin Implementing Consistency Across Platforms.

Become Part of My SEO Squad

If you're ready to refine your brand story and leverage it to connect more deeply with your audience, I invite you to join "The SEO Squad."

Our SEO small group is dedicated to helping you, my fellow small business owner, build a brand that stands out and resonates.

As a member of the SEO Squad, you'll gain access to valuable tools, insights, and community support.

Let’s work together to craft a story that not only captures attention but also builds lasting relationships.

Join "The SEO Squad" today, and let's start this exciting journey together!

Looking forward to welcoming you and helping you share your unique brand story!

Crystal Waddell

Founder, Simple and Smart SEO Podcast

The SEO Squad