Hi, I'm Crystal
🎯 Business First, Customer Centered SEO
Hello! I’m Crystal, your passionate host of the Simple and Smart SEO Podcast.
My mission is to empower entrepreneurs with actionable, holistic SEO insights that truly make a difference.
I like to call it "democratizing SEO for small businesses."
Every week, I dive into the latest strategies and tips to help you elevate your online presence and drive real results.
🤩 With a strong focus on putting business first and customers at the center, I bring a unique approach to SEO that blends technical expertise with a deep understanding of what customers need and want.
👉🏽 Apply to join my SEO Squad and become part of a vibrant community where we meet weekly to share knowledge, offer feedback, and support each other’s growth in the ever-evolving world of SEO and branding.
⭐️ I’m also the proud founder of Collageandwood.com, where creativity and passion come together to create stunning senior photo props that make memories last a lifetime.
Changing the
Way the Small
Businesses Do SEO
Optimize EVERYTHING.
The ❤️ Of The Matter
So ... how did I go from a former volleyball coach and PE teacher who thrived on wrangling middle schoolers and teaching special needs physical education to SEO?
In 2020, everything changed: I survived a heart attack.
TACO-SOUP-BOWL Cardiomyopathy. Turns out you really can die from a broken heart!
That life-altering moment made me pause and reevaluate how I wanted to spend my time. The answer?
Creativity.
What began as a side hustle—crafting giant wooden letters and custom photo collage gifts—quickly evolved into my passion and purpose.
As my business grew, I realized the power of owning your brand.
Selling on platforms like Amazon or Etsy is fine, but there’s something transformative about owning your website and building your brand on your terms.
That’s when I discovered the concept of owned asset optimization. Instead of starting with social media, I believe the real magic happens when you create a solid, branded website that serves as the foundation of your online presence.
It’s about crafting a hub that reflects your passion and drives everything else.
That's where I break down actionable strategies for entrepreneurs to improve their SEO and branding.
To share what I’ve learned, I launched the Simple and Smart SEO Podcast.
But I didn’t stop there.
I also created the SEO Squad, an intimate group of business owners who take the podcast’s strategies and put them into action, optimizing their websites and growing their brands together.
Today, I’m dedicated to helping business owners build websites they love, optimize their online presence, and turn their brands into something extraordinary.
Ready to own your space and take your brand to the next level? Let’s create something amazing together!