DIGITAL MARKETING FOR SMALL BUSINESSES
Get Found on Google, in AI Answers and Everywhere Else.
Websites, SEO and Shopify built for Google and AI answers like ChatGPT. Then I get you seen on Facebook, Reddit, Google Business Profile and more. GEO on your site and off it, so the right customers find you ready to buy.
✓ Certified Shopify Partner ✓ 10+ years in digital marketing ✓ SEO built to GEO standards
90k+
PODCAST DOWNLOADS
Episodes posted weekly
20–70%
CPA AND CPC REDUCTION
Good SEO makes your paid marketing more efficient
2.4×
REVENUE PER SEARCH VISIT
My own store, year over year
10+ yrs
DIGITAL MARKETING
E-commerce and small business support
AS FEATURED ON The Product Biz Podcast • Launch Your Box Podcast • T.H.E. Celebration • SEO Leadership • The AI Movement Podcast
START HERE
Which One Is You?
I run a
Local business
You want people nearby to find you on Google, in AI answers and on Google Business Profile.
MONTHLY SEO PLANS →
I sell on
Shopify or Etsy
You want your products found in Google Shopping and AI search, and more sales from the traffic you get.
SHOPIFY SETUP OR AUDIT →
MONTHLY SEO PLANS →
I'm a
Creator or influencer
Social platforms come and go. Your website is yours. Let’s make it easy for brands and fans to find you.
DIGITAL MARKETING SERVICES
Customers Don't Search for Products. They Search for Solutions.
I help you show up as that solution, wherever your customers look: Google, AI answers, Shopify and your own website.
01
NEW · ONE-PAGE WEBSITE · $500
The $500 Quickstart
A new one-page website, or your current site rebuilt into one, made to get found on Google and recommended by ChatGPT. For local businesses, influencers and content creators.
02
SHOPIFY · NEW OR ESTABLISHED STORES
Shopify, Wherever You Are
NEW STORE
Shopify Setup
Move from Etsy to Shopify without losing momentum, and take control of your brand and your customer data.
ESTABLISHED STORE · 1-HOUR AUDIT · $500
Shopify Catalog Audit
Catalog feeds and structured data reviewed and fixed, so Google Shopping and AI search understand what you sell.
03
ONGOING SEO · FROM $497/MO
Visibility That Doesn't Burn You Out
A content and SEO system that keeps working while you rest. Pages optimized every month, plus a plan for Facebook, Reddit and Google Business Profile.
04
COMMUNITY · $25+/MONTH
AI SEO Skool
Weekly SEO and marketing support for shop owners. The budget-friendly way to own your shop and your traffic. Best for stores under $100k a year.
05
PODCAST · WEEKLY EPISODES
The Simple and Smart SEO Show
Weekly episodes for creative entrepreneurs who want to own their digital space.
SEO BUILT TO GEO STANDARDS
Monthly SEO for Businesses Under $1 Million.
Every page I optimize is built to rank on Google and get recommended by ChatGPT, Google’s AI Overviews and Perplexity. Bigger plans cover more pages each month.
$497 / month
STEADY
For $100k to $250k a year
For owners who want your best pages improving every month while you run your business.
✓ 4 pages optimized every month, done for you
✓ Content gap plan for Facebook, Reddit, Google Business Profile and more
✓ Monthly report and SEO Tracker with before and after numbers
✓ Your own brand guide and design system, built from a brand interview
✓ Review and approve changes twice a month
$997 / month
MOMENTUM · RECOMMENDED
For $250k to $500k a year
For owners who want your growth to speed up while you get my take on where to focus next.
✓ 8 pages optimized every month, done for you
✓ Everything in Steady
✓ Posts drafted for you on 2 channels
✓ Monthly 30-minute strategy call
$1,997 / month
EVERYWHERE
For $500k to $1M a year
For owners who want your whole catalog working for you while you focus on the big picture.
✓ 16 pages optimized every month, done for you
✓ Everything in Momentum
✓ Your whole catalog in rotation, best sellers and long-tail pages
✓ Posts drafted for you on every channel
✓ Strategy call every 2 weeks
UNDER $100K A YEAR?
Start with AI SEO Skool: weekly SEO support for $25+/month.
NOT READY FOR MONTHLY?
Book a Power Hour: one focused hour with me for $199.
SHOPIFY STORES
Get 2 extra pages every month on any plan.
RESULTS
The Right People, Ready to Buy.
2.4×
CASE STUDY · MY OWN STORE
Every Google search visit to Collage and Wood's website is worth 2.4 times more than last year.
The main change: GEO work on and off the site. Plus: the same SEO, visibility review, and content plan my clients receive.
JAN TO SEP
Visits from Google search
Revenue from Google search
Total store visits
Total store revenue
Average order
FEWER VISITORS, MORE REVENUE.
Chasing traffic isn't the goal; bringing in people ready to buy is.
Source: Shopify analytics, collageandwood.com only. January to September, 2026 vs. 2025.
2025
56,234
$4,833
105,728
$24,379
$274
2026
24,361
$5,013
69,689
$33,838
$364
CHANGE
−57%
+4%
−34%
+39%
+33%
WHAT CLIENTS AND MEMBERS SAY
"Working with Crystal is bringing the right people who are ready to buy into the funnel."
JAMIE TRULL · BALANCE CFO · 1:1 CLIENT
"One of the big light bulb moments for me was thinking people coming onto my website aren't going to start on your homepage."
SARAH OMURA · SOHANDMADE.COM · SKOOL MEMBER
"SEO is constantly changing but Crystal keeps us in the loop about everything we need to know."
ANNE RYAN · SLYDAWGSTUDIO.COM · SKOOL MEMBER
THE PODCAST · 90K+ DOWNLOADS
The Simple and Smart SEO Show
A weekly show for creative entrepreneurs who want to own their digital space.
Also featured as a guest on
The Product Biz Podcast with Monica Little ↗
Launch Your Box Podcast with Sarah Williams ↗
T.H.E. Celebration with Tom Earl ↗
SEO Leadership with Search For Hire, LinkedIn Live ↗
The AI Movement Podcast with Brooke Gramer ↗
FREE FOR 7 DAYS
Not Ready to Hire SEO Help Yet? Start Here.
Join the free 7-Day Traffic Challenge inside AI SEO Skool. One small step a day to get your business found on Google and in AI answers.
Your first week of AI SEO Skool is free. Stay for $25+/month if it's helping.
one step a day
✓ One small step a day for 7 days
✓ Get found on Google and in AI answers
✓ Free inside AI SEO Skool
QUESTIONS
Straight Answers, No Fine Print.
Still wondering about something? Ask me on a free 20-minute call.
No. Every monthly plan is month to month. Most pages improve in Search Console within 2 months, so I recommend giving it at least that long, but you stay because it's working, not because a contract says so.
I check every on-page detail against my SEO checklist: the title Google shows, the meta description, headings, page copy, image alt text, structured data and internal links. You see what's there now next to what I recommend, approve the changes you want, and I make them for you.
GEO stands for generative engine optimization. It's how your business becomes the answer when people ask ChatGPT, Google's AI Overviews or Perplexity for a recommendation. I build every page to rank on Google and get recommended by AI, then help you show up on Facebook, Reddit, Google Business Profile and more.
No. I work with Shopify, Wix, WordPress and other website builders, and changes are done for you on all of them. Shopify is the fastest because I can make approved changes directly, so Shopify stores get 2 extra pages every month.
Most pages improve in Search Console within 2 months. If your business is seasonal, I compare your results to the same weeks last year, so a slow season never hides real progress.
It depends on your yearly revenue. Under $100k, start with AI SEO Skool. From $100k to $250k, Steady is a great fit. From $250k to $500k, choose Momentum. From $500k to $1M, choose Everywhere. Not sure? Book a free 20-minute call and I'll tell you.
We look at where you are and where you want more sales. I'll tell you which option fits best, and you'll leave with at least one thing you can do this week. No pressure, no hard sell. Bring your website link and your biggest question.
Access to your Google Search Console and your website. During our kickoff call, we go over your SEO and visibility review and choose your first pages. Then comes a brand interview, so I can build your brand guide and design system. Every change will sound like you.
CONTACT ME TO GET STARTED
Let's Optimize Your Brand Everywhere, Together
Tell me where you are and where you want more sales. I'll point you to the right next step.
Or email hello@simpleandsmartseo.com