Learning, Reinventing, Thriving—at Any Stage.
Have you ever asked yourself, “What’s next for me?”
Maybe life is changing—kids are growing, careers are shifting, or you simply crave something new.
You want to help your family, but you also want to rediscover your purpose, prove to yourself that you can learn something new, and become visible and valued in a digital world.
At Simple and Smart SEO, I'm here for the lifelong learners, the curious, the women who are ready to step forward—no matter their starting point.
01
Get personalized, 1-on-1 SEO coaching to demystify SEO and create actionable plans for your website.
02
Transition seamlessly from Etsy to Shopify or from social to Wix and take control of your brand and customer data.
03
Join our supportive community for weekly challenges, troubleshooting, and actionable SEO tips.
04
Crystal's Podcast Dedicated To Empowering Creative Entrepreneurs to Own Their Digital Space
05
Boost Your SEO in 7 Days—With Your Own AI SEO Coach!
Finally, SEO made simple for creative entrepreneurs.
Get step-by-step, daily tasks (delivered by CrystalGPT, powered by ChatGPT), plus printable worksheets—so you can get found, get clients, and grow with confidence!
✨ Start My 7-Day SEO Transformation ✨
My Impact
in Numbers
Facts & Figures:
70k+
Podcast Downloads
Episodes Posted Weekly
Lower CPA/
CPC
20-70% CPA and CPC Reduction
🤯 Good SEO Makes Your Marketing More Efficient
$500k+
Online E-Commerce Sales
On Etsy and Shopify
Digital Marketing Experience
Ecommerce and Small Business Support
10+ yrs
The Simple and Smart SEO Motto:
Optimize Your Brand Everywhere
I'm here for you if…
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You’re navigating change and want to feel confident, not lost.
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You’re eager to learn digital skills, not just for business—but to grow as a person.
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You want a community that celebrates learning, growth, and every little win.
Here, your questions are welcome.
Here, your progress is celebrated.
Here, you find yourself again.
Ready to discover what's next?
My Mission:
Empower You To Build A
Business Around A Life YOU Love
What My Clients Say:
“Working with Crystal is bringing the right people who are ready to buy into the funnel. I attribute it pretty much entirely to that work on SEO that you've done."
Jamie Trull, Balance CFO
"One of the big light bulb moments for me was thinking people coming onto my website aren't going to start on your homepage. They're going to start wherever SEO pulls them into."
Sarah Omura, SEO Squad Founding Member
"You've got to do the work. But wow. I'm getting calls from event coordinators from out of state who found me through my website and SEO."
Jo Hayes, SEO Squad Founding Member
Collaborating with Brand Marketing and SEO Leaders From Around The World
Let’s optimize your brand everywhere, together
Contact Me to Get Started
Crystal Waddell
Raeford, NC
Serving the US and Canada
Tel: 1-910-983-1070